The Challenge
Paul Barshon, a renowned photographer and filmmaker in the automotive industry, wanted to harness the creativity of his new Los Angeles network to launch a no-nonsense production company, 13 Sharks. He needed a bold brand that stood out in a crowded market and worked practically, such as on stickers for flight cases.
The Work
We held workshops to define 13 Sharks' goals and identity. The focus was on creating a brand that looked striking and professional while also designing a logo that was versatile and recognizable—perfect for use on equipment, cases, and promotional materials.
The Outcome
Since launching, 13 Sharks have grown rapidly, securing major projects, including working with Keanu Reeves on a Disney+ show. Their new brand identity helped them make a strong entrance into the competitive, creative market.
