The Challenge
BNPP Paribas’s employee benefits program, SPECTRUM, already saw high engagement compared to industry standards. The goal was to maintain this momentum and align with their goal of attracting top talent.
The Work
Through an in-depth briefing and moodboard presentation, we recommended a design refresh: a clean, quirky illustration style with simplified colors, enhancing clarity and consistency across materials.
The Outcome
The response to the new visuals was very positive. Enrolment was already high, and feedback showed that the fresh look helped keep employees engaged. As a result, we are continuing to work with BNPP to keep building on their successful efforts.
