Worth Northampton
Worth is an educational and research organisation with a mission to transform lives through training, expertise, and advocacy for mental wellbeing and personal growth.
Worth is an educational and research organisation with a mission to transform lives through training, expertise, and advocacy for mental wellbeing and personal growth.
The brief
To create stunning posters to standout in crowded GP offices, bus stops and hospital hallways.
To create stunning posters to standout in crowded GP offices, bus stops and hospital hallways.
The Challenge
Frequently, crucial healthcare messages get drowned out amid various distractions. In the healthcare industry, it’s typical to use technical language and generic images on tiny posters pinned to chaotic message boards. This often leads to important messages being overlooked.
Frequently, crucial healthcare messages get drowned out amid various distractions. In the healthcare industry, it’s typical to use technical language and generic images on tiny posters pinned to chaotic message boards. This often leads to important messages being overlooked.
Our proposal involved developing a large, impactful poster campaign that captured the essence of mental health struggles. The campaign avoided clichés like flowers and sunshine. We design the posters as a triptych, working together to narrate an entire story.
